Sydney Sweeney’s Christmas ad sparks online outrage

Actress Sydney Sweeney has sparked debate online after releasing a Christmas-themed advertisement for her lingerie brand, Syrn, featuring a grown-up version of the fictional character Cindy Lou Who.

The Euphoria star shared the promotional video on Instagram on Tuesday, October 27, as part of her brand’s holiday collection campaign. The advertisement blends festive imagery with lingerie modelling, drawing criticism from some viewers over its use of a character associated with a popular children’s story.

In the video, Sweeney relaxes on a couch while watching television before an adult version of Cindy Lou Who appears on the screen. The character then joins the festive-themed promotion, modelling sleepwear and lingerie from the collection.

However, the campaign’s use of the recognisable character prompted objections from some social media users. Critics questioned whether a figure closely associated with children’s entertainment was appropriate for an adult lingerie advertisement.

Several commenters described the concept as uncomfortable, while others argued that the character’s childhood associations made the creative direction questionable. The online reaction reflected concerns about combining nostalgic children’s characters with sexually suggestive marketing.

The advertisement has added to the public discussion surrounding Sweeney’s promotional campaigns. Earlier this year, the actress also faced criticism over a sports-themed advertisement for prediction company Novig.

That campaign featured Sweeney posing with sports equipment and covering parts of her body with various sporting items. It drew mixed reactions, including criticism from some women who argued that the imagery relied heavily on sexualisation rather than representing women in sports.

The latest campaign has once again divided online audiences, with some viewers criticising its creative approach and others treating it as provocative fashion marketing.

Sweeney’s new advertisement promotes Syrn’s holiday collection. However, the controversy highlights the challenges brands can face when using familiar fictional characters to market adult products.