Why our brain repeats old choices

Have you ever noticed that many people eat the same food for breakfast every day?  Even when they have many other options they often stick to what they already know.

Scientists have been trying to understand why people repeat the same choices again and again.  A new study from TU Dresden University in Germany may have found the answer.

Researchers analyzed data from more than 700 people from earlier studies.  They found that our past choices strongly influence the decisions we make later.

According to the researchers when we choose something repeatedly it slowly becomes a habit.  Once it becomes familiar our brain tends to choose it again even when a better option is available.

This habit of repeating past choices can affect many parts of daily life including shopping eating habits and everyday routines.

The study suggests that many of our decisions are not completely new. Instead our brain often relies on what worked for us before and simply repeats the same choice.