Kylie Jenner’s $50 million Fantasy Bra offered for private purchase

The $50 million diamond-encrusted Fantasy Bra worn by Kylie Jenner at the Victoria’s Secret Fashion Show is being offered for private purchase, the jeweller behind the piece said on Wednesday.

The $50 million diamond-encrusted Fantasy Bra worn by Kylie Jenner at the Victoria’s Secret Fashion Show is being offered for private purchase, the jeweller behind the piece said on Wednesday.

The creation by Jacob & Co. features 4,410 natural diamonds, including a 75.54-carat yellow diamond at its centre. Its asking price for a private sale has not been disclosed.

Jenner, 29, wore the bra at the show in Los Angeles on Sunday, October 18, marking the first time the Fantasy Bra had appeared on the runway since 2018, when Swedish model Elsa Hosk wore it.

The four-pound piece is the most expensive Fantasy Bra made by Victoria’s Secret, surpassing the $15 million version worn by Brazilian model Gisele Bündchen in 2000.

Jacob Arabo, founder of Jacob & Co., co-designed the piece with Victoria’s Secret. He said his aim was to create the most expensive Fantasy Bra ever made.

Adam Selman, Victoria’s Secret’s chief creative officer, told Vogue that Jenner was chosen because her influence extended beyond fashion and television. He described the show as “true entertainment”.