Katrina Kaif meets Pakistani social media influencers at London beauty event

Bollywood actress Katrina Kaif has attracted attention from fans after meeting Pakistani social media influencers at an event in London

LONDON:  Bollywood actress Katrina Kaif has attracted attention from fans after meeting Pakistani social media influencers at an event in London organised by her beauty brand, Kay Beauty.

The actress recently invited several Pakistani content creators to attend the brand’s event in the British capital, where they had the opportunity to meet her, interact with her and record videos together. The meeting generated interest on social media after the influencers shared footage from the occasion on their respective accounts.

The event took place on October 8 and brought together a number of Pakistani social media personalities based in the United Kingdom. Among those attending were Laraib Rahim, Romina Begum, Rimsha Wasim, Atifa Arshad, Maryam Malik and Mahwish Almas.

The influencers shared videos capturing their interactions with Katrina, giving their followers a glimpse of the gathering. Their posts attracted attention from fans interested in the actress, her beauty brand and the participation of Pakistani personalities at an international promotional event.

Katrina, who has established a prominent position in the Indian film industry, has also developed a presence in the beauty market through Kay Beauty. The brand focuses on makeup products and has expanded its reach beyond its original market.

Why was Katrina Kaif’s beauty event held in London?

The London gathering was organised to highlight Kay Beauty’s presence in the United Kingdom and introduce its products to consumers in the British market.

The event took place at Space NK, a well-known beauty retailer in London, where products from the brand were showcased. The occasion provided an opportunity to promote the range to beauty enthusiasts and content creators, while also increasing awareness of the brand among potential customers.

Katrina launched Kay Beauty in 2019 in collaboration with beauty retailer Nykaa. Since its establishment, the brand has developed a range of cosmetics designed for different makeup preferences and styles.

The company subsequently expanded internationally, entering the British market in 2025. Its presence in the United Kingdom marked another step in the brand’s efforts to reach customers outside India.

The London event was therefore focused on strengthening the brand’s visibility in the UK beauty industry and connecting with audiences through promotional activities and influencer engagement.

Inviting social media personalities to such gatherings is a common marketing approach used by beauty companies to showcase products and reach online audiences. Influencers can share their experiences, photographs and videos with followers, helping brands connect with consumers through digital platforms.

The participation of Pakistani influencers also brought a cross-cultural element to the gathering. Their attendance highlighted the role of social media in connecting celebrities, brands and audiences across national boundaries.

For the attendees, the opportunity to meet Katrina provided content for their social media platforms, while the event offered the brand additional exposure among audiences who follow these creators.

The meeting has attracted interest from fans who welcomed the interaction between the Bollywood actress and Pakistani content creators. The videos shared online have also drawn attention to Kay Beauty’s activities in the United Kingdom.

As beauty brands increasingly rely on digital promotion and influencer partnerships, events such as the London gathering demonstrate how celebrity-led businesses can use social media engagement to expand their international presence and connect with diverse audiences.